Real estate website checklist: what builders and brokers in India need to rank and convert

Most builder and broker websites are digital brochures: a slider, a few project photos and a contact page. They don't rank, and they don't convert. Use this checklist for a property website that does both.

Project pages

Every project gets its own page, never just a PDF brochure. Each page should include:

• Project name, location and RERA registration number with a link to the state RERA website
• Configurations (1/2/3 BHK, plots, villas) with carpet area and a price range
• Floor plans as images, not only inside a PDF
• Amenities with real photos where possible
• A map with distances to schools, hospitals, the railway station and the main road
• Construction status and possession date
• An enquiry form with two or three fields and a WhatsApp button

Listings and search (for brokers and portals)

• Filters for city, locality, BHK, budget, property type and possession status
• A clean URL for every listing and every useful filter combination
• Clear "sold" or "rented" status instead of deleting pages that still get traffic
• An admin panel so your team can add listings without a developer

Locality pages: where long-tail SEO lives

Big portals dominate broad searches like "flats in Dehradun". They cover specific localities and needs much more thinly. Pages like these rank faster:

• "Plots near Rajpur Road, Dehradun"
• "2 BHK flats on Sahastradhara Road"
• "Ready to move flats in Dehradun under 50 lakh"

Each locality page should have genuinely useful content: what the area is like, typical price ranges, connectivity, and the listings you have there. Thin pages with only a heading and a list won't rank.

Trust signals

• RERA details on every project page
• Company address, phone and a Google Business Profile with reviews
• Completed project history with photos
• Real names and photos of the sales team

Speed and mobile

Most property searches happen on phones. Compress images, lazy-load galleries and avoid heavy autoplay videos on the first screen. A page that takes five seconds to load on mobile data loses a large share of visitors before they see the project.

Technical SEO

• One clear title and description per page, written for the search it targets
• Structured data for your business, breadcrumbs and FAQs
• An XML sitemap submitted to Google Search Console
• No duplicate pages for the same project (common when the same listing is posted twice)

Lead capture that doesn't leak

• Every form and WhatsApp click tracked by source (Google, Meta, organic, portal)
• Leads go straight into a CRM, rather than an email inbox
• An instant WhatsApp reply with the brochure and location
• Optional: EMI calculator and a "book a site visit" slot picker

Built by people who run a property platform

We built ILA Infra, our own real-estate platform for buying, renting, plots, commercial and PG. See our real estate website development service, or send us your project for a written quote.